Every autonomous decision Flyte has made, with full rationale
| Action | Campaign | Rationale | Value Change | Time |
|---|---|---|---|---|
| scaled | Summer Sale - Prospecting | ROAS exceeded 4.0 threshold for 3 consecutive days — scaling budget 20%. | $200 → $240 | 1h ago |
| paused | Retargeting - Cart Abandoners | CTR dropped below 1% — pausing to refresh creative. | $250 → $200 | 5h ago |
| killed | Lookalike - Top Customers | CPA exceeded target by 40% with no improvement over 5 days — killing ad set. | $300 → $360 | 7h ago |
| created | Brand Awareness - Video | Launching new creative variant targeting 25-34 age segment. | $350 → $420 | 11h ago |
| budget increased | Summer Sale - Prospecting | Strong conversion velocity this morning — increasing daily budget by $100. | $400 → $480 | 13h ago |
| budget decreased | Retargeting - Cart Abandoners | Overpacing on spend with low conversion rate — reducing budget by 15%. | $450 → $360 | 17h ago |
| creative tested | Lookalike - Top Customers | Testing new video creative against static image control. | $500 → $600 | 19h ago |
| scaled | Brand Awareness - Video | Lookalike audience showing fatigue — reducing budget to preserve efficiency. | $550 → $660 | 23h ago |
| paused | Summer Sale - Prospecting | Retargeting ROAS hit 6.1 — scaling budget to capture demand. | $600 → $480 | 1d ago |
| killed | Retargeting - Cart Abandoners | Weekend performance spike — scaling prospecting spend for Saturday push. | $650 → $780 | 1d ago |
| created | Lookalike - Top Customers | Creative fatigue detected — frequency above 4.2, launching fresh ad. | $700 → $840 | 1d ago |
| budget increased | Brand Awareness - Video | ROAS dipped to 2.1 — investigating audience overlap before scaling back. | $750 → $900 | 1d ago |
| budget decreased | Summer Sale - Prospecting | Cart abandoner segment performing 30% above benchmark — increasing budget. | $800 → $640 | 1d ago |
| creative tested | Retargeting - Cart Abandoners | New creative variant launched with UGC-style video. | $850 → $1020 | 1d ago |
| scaled | Lookalike - Top Customers | Monthly budget pacing on track — no action required, logging checkpoint. | $900 → $1080 | 1d ago |